Brief and research
A short brief on your business, audience and competitors. We look at what the category already looks like so your mark stands apart instead of blending in.
01.2.1Logo design
Logo design in Chennai
A logo is the most repeated piece of your brand — on a storefront, a favicon, an invoice and a delivery box. We design original marks and wordmarks that are simple enough to remember, sturdy enough to work at 16 pixels, and specific enough that they could only belong to you.
Who it’s for
- New businesses that need a first logo done properly
- Established businesses whose logo was a quick fix and now looks it
- Clinics, studios and service businesses competing on trust
- Products and apps that need a mark that works as an icon
- Teams who already have a brand strategy and need the visual centrepiece
What’s included
Concept routes
Distinct directions, each built on a different idea rather than three colour variations of one sketch. Every route is shown in use, not floating on a white page.
Refinement
The chosen route is redrawn and adjusted — curves, spacing, weight and proportion — until it holds up in one colour, reversed, and at very small sizes.
Logo variations
Primary lockup, stacked and horizontal versions, the standalone mark, and a simplified icon for app icons, favicons and social avatars.
Colour and type pairing
The colours and typeface that sit with the logo, so it doesn't arrive alone. For a full visual system, see brand identity.
Logo usage guide
Clear space, minimum sizes, colour versions and common mistakes, in a short document your printer, developer or social media manager can follow.
What you get
- Vector files
- SVG, PDF and EPS
- Raster files
- PNG with transparency, in several sizes
- Colour versions
- Full colour, one colour, black and reversed
- Icon set
- Favicon, app icon and social avatar
- Revisions
- TODO: number of revision rounds from Dev
How it works
- 01Brief
We agree what the logo must say, where it will live and what it must not look like.
- 02Explore
Sketching and early digital drafts across several ideas; we keep only the ones that survive a small-size test.
- 03Present
Concept routes shown on real applications — signage, a phone screen, stationery — with the thinking behind each.
- 04Refine
The chosen route is drawn precisely and tested in every colour and size, with your feedback folded in.
- 05Deliver
Final files, the usage guide and a handover call so the people using your logo know how.
Tools & tech
FigmaAdobe IllustratorAdobe Photoshop
Timeline
TODO: typical duration from Dev
Starting from
TODO: ₹ from Dev
Related work
Questions we get asked
How much does logo design cost in Chennai?
The main factors are how many concept routes you want, whether we start from existing research or need to do it, and how many variations and applications you need. A logo alone costs less than a full identity system. TODO: add a ₹ starting price once Dev confirms it.
What's the difference between a logo and a brand identity?
The logo is one element. A brand identity is the whole system around it — colours, typography, imagery, layout rules and templates — so everything you publish looks related. If you need more than the mark, see our brand identity service.
Do I own the logo?
Yes. Once the project is paid in full, the final artwork and its rights are transferred to you. TODO: confirm the exact wording from Dev's contract.
Can you redesign my existing logo instead of starting over?
Often that is the better choice, especially if customers already recognise it. We can refine the drawing, fix proportions and modernise the type while keeping what people know. If the change is bigger, it becomes a rebrand.
Will the logo work on my website and app?
It is designed for screens first. Every logo comes with a simplified icon for favicons, app icons and social profiles, and is tested at small pixel sizes before it is signed off.
Related services
Ready to define your brand?
Let's build an identity with purpose.