The challenge
Most dental brands look alike — a blue tooth and a sans-serif name. Hotwells Dental wanted to be recognisably its own while still reading as safe, modern and trustworthy.
03Dental practice
Hotwells Dental
Healthy smiles. Brighter tomorrows.
Reimagining a dental brand through a distinctive visual identity, refined typography, and a cohesive digital experience.
- Client
- Hotwells Dental
- Sector
- Dental practice
- Services
- BrandingDevelopment
The approach
We paired the tooth mark with a ribbon of movement that runs from blue into green, bringing health and freshness into a category dominated by blue. A classic serif wordmark adds warmth and a sense of an established practice. The system is organised around four plain values — care, health, trust and brighter smiles — which carry through to the website.
The outcome
A distinctive identity — mark, serif lockup, blue-to-green palette and brand values — applied across the practice’s digital presence and website.
The idea
Built on care, trust and technology.
The logo combines a tooth shape with a sense of movement and care, representing healthy smiles and a more confident tomorrow.
What the brand stands for
Care
Patient first
Health
Long term
Trust
Safe & reliable
Brighter
Confident smiles
Colour palette
#0059DC
#069FFD
#21C074
#FFFFFF
Deliverables
Logo markSerif wordmarkPrimary lockupColour paletteBrand valuesApp iconWebsite
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