Healthy smiles. Lasting confidence.
A refined dental brand experience focused on clarity, professionalism, modern care, and a stronger digital presence.
Charlton Dental offers everything from routine check-ups to implants and emergency care. The brand had to feel clinical enough to trust and warm enough to feel personal — and make five quite different treatments easy for a patient to tell apart.
We drew the tooth mark as a single flowing line, so it reads as care and movement rather than anatomy. A palette running from deep navy to pale sky blue keeps the practice calm and clean. Each treatment got its own line icon and a one-line promise in plain language, so the same system works on signage, in the app icon and across the website.
One identity system covering the mark, lockup, palette and a five-part treatment icon set, carried through to the practice’s website.
The idea
Modern dental care, with a personal touch.
Charlton Dental is a modern dental practice built around simple, clear care — a friendly team, advanced technology and a calm, welcoming environment.
What the brand stands for
Routine care for a healthier smile
Enhance your natural beauty
Straighter teeth, better tomorrow
A lasting solution
When you need us most
Colour palette
Deliverables
Tell us where you're headed and we'll show you how we'd get there.