Category and shelf audit
A look at competing packs in store and online, to find the colours, shapes and cues your category relies on — and where there is room to be different.
01.2.3Packaging design
Packaging design in Chennai
Packaging is the brand at the moment of purchase. It has a few seconds on a shelf, a thumbnail on a marketplace and a second life on someone's kitchen counter. We design packs that stand out in all three, carry the information the law and your customers need, and arrive at the printer ready to run.
Who it’s for
- Food, beverage and personal-care brands launching a product
- D2C and marketplace sellers whose pack must work as a thumbnail
- Brands extending into a range that needs a consistent system
- Businesses redesigning packaging that no longer reflects the product
- Gift and retail products where unboxing is part of the value
What’s included
Structure and format advice
Guidance on box, label, pouch or sleeve formats based on your product, budget and how it will be shipped and displayed. TODO: confirm whether Zuvexa designs structural dielines or works from the printer's.
Front-of-pack design
Brand, product name and the one claim that matters, arranged so they read in the order a shopper needs them.
Information panels
Ingredients, usage, nutrition, barcodes and regulatory text laid out legibly. Content and compliance must be supplied or approved by you.
Range system
For multiple products or variants, a system of colours and layouts so each item is distinct but the range reads as one brand.
Print-ready artwork
Final files set up on your dielines with bleed, colour profiles and finishes marked, plus mockups for your website and marketplace listings.
What you get
- Artwork files
- Print-ready PDF and editable source files
- Mockups
- 3D-style renders for web and marketplace listings
- Dielines
- TODO: supplied by client/printer or created by Zuvexa
- Print supervision
- TODO: confirm whether Zuvexa attends press checks
How it works
- 01Brief
Product, audience, retail channels, budget and the printer you plan to use.
- 02Research
Shelf and online audit of the category, and a review of your existing brand assets.
- 03Concepts
Design directions shown on realistic mockups, including as a small marketplace thumbnail.
- 04Develop
The chosen direction is applied to every panel and variant, with your content and compliance text.
- 05Artwork
Print-ready files checked against the dieline, plus digital mockups for launch.
Tools & tech
FigmaAdobe IllustratorAdobe Photoshop
Timeline
TODO: typical duration from Dev
Starting from
TODO: ₹ from Dev
Questions we get asked
Do you print the packaging too?
TODO: confirm with Dev whether Zuvexa arranges printing or hands over files for the client's printer. Either way, artwork is prepared to the printer's specification so it runs without surprises.
Who is responsible for the legal text on the pack?
You are. We lay out ingredients, claims and regulatory information clearly, but the content itself must come from you or be checked by someone qualified for your category.
Can you design packaging for Amazon and other marketplaces?
Yes. We check every design as a small thumbnail and prepare mockups for listing images, because most online shoppers decide from a picture smaller than a stamp.
How much does packaging design cost?
Cost depends on the number of products and variants, the number of printed panels, and whether you need a range system or a single pack. TODO: add a ₹ starting price once Dev confirms it.
We don't have a logo yet. Can you do both?
Yes, and it's often better to. Designing the identity with the pack in mind avoids a logo that looks great on screen but gets lost on a shelf.
Related services
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