05.2.3Explainer video

Explainer and animated videos in Chennai

Some things are hard to film — software, a financial product, a process inside a machine, an idea. An explainer video uses animation and motion graphics to make them simple: a clear script, visuals that follow it, and a voice that walks the viewer through. We write, design and animate explainers that fit your brand and get to the point.

Who it’s for

  • SaaS and app companies explaining how their product works
  • Fintech, healthcare and B2B services with complex offers
  • Startups preparing for a launch or investor pitch
  • Teams creating onboarding or how-to content
  • Brands that want animated content for social media

What’s included

01

Script

A tight script built around the viewer's problem and your solution, reviewed before any visuals are made.

02

Storyboard and style frames

Key scenes designed in your brand style, so you approve the look before animation starts.

03

Motion graphics and animation

Animated illustration, typography, interface screens and diagrams, produced in After Effects.

04

Voice-over

Professional voice-over recorded to the final script. TODO: confirm how Dev sources voice talent and available languages.

05

Music and sound design

Licensed music and sound effects that support the pace without overwhelming the voice.

06

Versions

Captioned versions and short cut-downs for social media.

What you get

Length
Typically 60–120 seconds
Style
2D motion graphics in your brand style
Formats
MP4 (H.264); 16:9 and 9:16
Captions
Burned-in and/or SRT files
Revision rounds
TODO: from Dev

How it works

  1. 01Brief

    Audience, message, length and where the video will be used.

  2. 02Script

    Script written and approved.

  3. 03Storyboard

    Scenes sketched and style frames designed.

  4. 04Animate

    Animation produced to the approved storyboard and voice-over.

  5. 05Finish

    Music, sound, captions and final exports.

Tools & tech

Adobe After EffectsAdobe IllustratorAdobe Premiere Pro

Timeline

TODO: typical duration from Dev

Starting from

TODO: ₹ from Dev

Questions we get asked

How much does an explainer video cost?

The main factors are length, animation style and complexity, voice-over and the number of versions. A minute of detailed character animation costs far more than clean motion graphics. TODO: add a ₹ starting price once Dev confirms it.

How long should an explainer video be?

Around 60 to 90 seconds for a website or pitch. Long enough to explain one idea properly, short enough that people finish it.

Can you use screens from our app?

Yes. Real or redrawn interface screens can be animated to show how the product works.

Can the voice-over be in Tamil or Hindi?

TODO: confirm available voice-over languages with Dev.

Should we choose an explainer or a filmed video?

Film suits products, places and people you can show. Animation suits software, processes and ideas you can't film. Many brands use both.

Planning a shoot?

Tell us what you need to show and where it will run.

Start a Production Project →