04.1.2AI search optimisation

AI search optimisation (AEO and GEO)

More people now ask an AI assistant or read an AI summary before they click a search result. Those answers are assembled from sources the model can find, understand and trust. AI search optimisation — also called answer engine or generative engine optimisation — makes your business one of those sources, by building on the same foundations as good SEO and making your expertise explicit.

An analytics dashboard of charts and session metrics

Who it’s for

  • Businesses that already rank in search and want to appear in AI answers too
  • Brands whose category is being summarised by AI tools
  • B2B and professional services where buyers research through AI assistants
  • Businesses whose AI-generated descriptions are wrong or outdated
  • Teams planning content and wanting it to work for search and AI

What’s included

01

AI visibility review

We ask leading AI assistants and AI search features the questions your customers ask, and record whether and how your business appears.

02

Entity clarity

Consistent facts about who you are, what you do and where you operate — on your site, in structured data and on the profiles AI systems draw on.

03

Answer-ready content

Pages restructured so key questions get clear, direct answers near the top, supported by detail below.

04

Structured data

Organisation, service, FAQ and article markup that describes your business in machine-readable terms.

05

Authority signals

Author information, sources, case studies and credible mentions that help AI systems judge your content as trustworthy.

06

Monitoring

Periodic re-checks of AI answers for your key questions, reported alongside search performance.

How it works

  1. 01Baseline

    Record how AI tools describe you and your category today.

  2. 02Foundations

    Fix technical SEO, structured data and inconsistent business facts.

  3. 03Content

    Rewrite and add pages that answer real questions clearly.

  4. 04Authority

    Strengthen author, source and reputation signals.

  5. 05Monitor

    Re-check AI answers and adjust priorities.

Tools & tech

Google Search ConsoleGoogle Analytics 4

Timeline

TODO: typical engagement length from Dev

Starting from

TODO: ₹ from Dev

Questions we get asked

Is AI search optimisation different from SEO?

It builds on SEO rather than replacing it. AI search features and assistants still rely on content they can crawl, understand and trust. AEO adds a focus on direct answers, clear entity information and authority signals.

Can you guarantee we'll be mentioned by ChatGPT or Gemini?

No. AI answers vary by question, user and model version, and no one controls them. We make your business a clearer, more trustworthy source and track how often it appears.

How do you measure results?

We re-run a fixed set of customer questions across AI tools on a regular schedule and record appearances and accuracy, alongside search traffic and conversions from Search Console and Analytics.

How much does AI search optimisation cost?

It depends on the size of your site, the state of its SEO foundations and how much content needs reworking. TODO: add a ₹ starting price once Dev confirms it.

Where should we start?

With solid SEO. If search engines struggle with your site, AI systems will too. We usually fix foundations first and then layer AEO work on top.

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