Goals and journeys
We start by agreeing what the product must help people do — book, buy, sign up, find information — and map the journeys that lead there.
02.1.1UX audit
UX audit for websites and apps
If people visit but don't sign up, buy or get in touch, something in the experience is in their way. A UX audit finds it. We review your product against established usability principles, look at what your analytics say people actually do, and hand you a ranked list of problems with a recommended fix for each.
Who it’s for
- Websites with healthy traffic but disappointing enquiries or sales
- SaaS products and apps with drop-off during sign-up or onboarding
- Teams planning a redesign who want evidence before spending on it
- E-commerce stores with high cart or checkout abandonment
- Products that have grown feature by feature and now feel cluttered
What’s included
Heuristic review
Each key screen is checked against recognised usability principles: clarity, feedback, consistency, error prevention, navigation and content hierarchy.
Analytics review
Where you have Google Analytics 4 or similar data, we look for the pages and steps where people leave, stall or loop back, so findings are grounded in behaviour, not opinion.
Accessibility and mobile checks
A pass for common accessibility problems — contrast, focus states, labels, tap targets — and a separate review on mobile, where most problems hide.
Content and copy
Headlines, calls to action, form labels and error messages checked for plain language and consistent terms.
Prioritised report
Every issue with a screenshot, why it matters, a recommended fix and a severity rating, ordered so your team knows what to do first.
What you get
- Report
- Annotated screenshots, issues ranked by severity
- Walkthrough
- A call to talk through findings with your team
- Scope
- Agreed key journeys, not every screen in the product
- User testing
- TODO: confirm whether moderated user tests can be added
How it works
- 01Kick-off
Goals, known problems, access to the product and analytics.
- 02Map
The journeys that matter most are mapped screen by screen.
- 03Review
Heuristic, analytics, accessibility and mobile reviews run across those journeys.
- 04Prioritise
Findings are grouped, rated by severity and paired with a fix.
- 05Present
A walkthrough with your team, and the report to keep. Redesign work can follow if you want it.
Tools & tech
FigmaGoogle Analytics 4Google Search Console
Timeline
TODO: typical duration from Dev
Starting from
TODO: ₹ from Dev
Questions we get asked
What's the difference between a UX audit and user testing?
An audit is an expert review of the product plus the data you already have. User testing watches real people try to complete tasks. An audit is faster and cheaper and catches most common problems; testing is the way to confirm the ones an audit can only suspect.
Do you need access to our analytics?
It helps a lot. Without data we can still review the experience, but analytics show which problems actually cost you enquiries or sales, which makes the priorities far more reliable.
Will you fix the problems you find?
The audit is a standalone deliverable your own team can act on. If you'd like us to design and build the fixes, that can be quoted separately once the priorities are clear.
How much does a UX audit cost?
It depends on the size of the product and how many journeys are reviewed. A focused audit of a sign-up flow is a much smaller job than a full e-commerce store. TODO: add a ₹ starting price once Dev confirms it.
Can you audit a mobile app?
Yes. The same approach works for iOS and Android apps; we review on real devices and check platform conventions as well as general usability.
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